At a Glance
| TXU Energy | Gexa Energy | |
|---|---|---|
| Parent Company | Vistra Corp | NextEra Energy |
| Founded | 2002 | 2002 |
| Customers | 1.8 million+ | 400,000+ |
| Customer Rating | 3.6/5 | 3.9/5 |
| Plan Style | Broad menu incl. time-of-use plans | Narrow, simple fixed-rate lineup |
| Phone | 1-800-818-6132 | 1-866-961-9399 |
Current Rates by TDSP Area
These ranges come straight from each provider's current plans, not a fixed snapshot — they update automatically rather than going stale.
| Area | TXU Energy | Gexa Energy |
|---|---|---|
| Oncor (Dallas-Fort Worth) | 10.9¢/kWh | 12.4¢/kWh |
| CenterPoint (Houston) | 9.9¢/kWh | 11.6¢/kWh |
| AEP Texas (Corpus Christi, McAllen) | 10.9-12.9¢/kWh | 11.9-12.4¢/kWh |
| TNMP (Lubbock, parts of Houston) | 11.5¢/kWh | 13.2¢/kWh |
Ranges reflect all current plans on file for each provider in that TDSP area, not a single featured plan — the exact rate you qualify for depends on your specific ZIP code and usage level.
Brand Name vs. No-Frills Pricing
TXU and Gexa represent two different strategies for competing in the same deregulated market. Neither is "wrong" — they're built for different priorities.
TXU Energy
One of the largest, most recognized brands in Texas electricity, with a wide plan menu including innovative options like Free Nights & Solar Days.
Trade-off: heavier marketing spend and brand overhead tends to show up as higher rates than leaner competitors.
Gexa Energy
Backed by NextEra Energy but spends far less on advertising and stadium sponsorships, with a narrower lineup of simple, fixed-rate plans.
Trade-off: less brand recognition and fewer specialty plan types, but often lower headline rates as a result.
Strengths & Weaknesses
TXU Energy
Strengths
- +Large company with financial stability and 24/7 customer support
- +Wide variety of plan types including innovative time-of-use options
- +Established mobile app with usage tracking and bill pay
Weaknesses
- −Renewal rates often significantly higher than initial rates
- −Higher base charges than some smaller competitors
- −Aggressive marketing can mean frequent upsell attempts
Gexa Energy
Strengths
- +Simple, straightforward plans without gimmicks
- +Backed by NextEra Energy (Fortune 200 company)
- +Competitive rates across all usage levels
Weaknesses
- −Less brand recognition than TXU or Reliant
- −Fewer plan options compared to larger competitors
- −No rewards program or bill credits
Full breakdowns: TXU Energy review · Gexa Energy review
Bottom Line
If price is your top priority and you don't need a wide variety of plan types, Gexa is usually the better starting point — its leaner operating model tends to translate into lower headline rates. TXU makes more sense if you specifically want a plan type Gexa doesn't offer (like a time-of-use free-hours plan) or you place real value on dealing with one of the largest, most established names in the market.
Either way, compare both against your actual ZIP code — rates for both providers vary by TDSP area and change over time.
See Both Providers in Your Area
Enter your ZIP code to compare TXU, Gexa, and 40+ other providers side by side.
Compare rates. Save hundreds.
Frequently Asked Questions
Is TXU or Gexa Energy cheaper?
Gexa is generally priced lower than TXU because it spends far less on marketing and advertising and passes that savings on. Check the live rate table above for the current range each provider has on file for your TDSP area, since exact rates shift over time and vary by ZIP code.
Are TXU and Gexa owned by the same company?
No. TXU Energy is owned by Vistra Corp. Gexa Energy is owned by NextEra Energy Services, a subsidiary of NextEra Energy. They're unrelated corporate families competing for the same Texas customers.
Why is Gexa usually cheaper than TXU?
TXU spends heavily on brand marketing, customer acquisition, and a wide menu of specialty plans (like Free Nights & Solar Days), and those costs get built into pricing. Gexa runs a leaner operation with a narrower, simpler plan lineup and relies less on paid advertising, which typically shows up as lower headline rates.